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ONE TEAM. ONE OFFICE. END-TO-END SOLUTIONS.

Public Affairs, Strategy & Digital Solutions in Southern California.

We bridge the gap between political strategy, corporate influence,
and high-impact digital marketing.

From our office in El Centro, CA, we deliver the tools your organization needs to lead and grow. Explore our specialized services below and discover how we can transform your goals into measurable results.

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VENCER is a full-service digital marketing and public affairs agency based in El Centro, CA, serving businesses, nonprofits, government agencies, and political campaigns across Imperial Valley and Southern California. We build websites, run CTV/streaming and digital radio advertising, produce creative content, and manage public affairs strategy — in English and Spanish — for clients in healthcare, hospitality, retail, professional services, education, and advocacy. Every engagement is built on decades of Frank Salazar’s federal, state, and local government relations experience, combined with digital execution to reach today’s audiences wherever they watch, listen, or scroll.

Digital & Creative Services

Marketing that reaches Imperial Valley
on screen, on air, and online

We design, build, and run the digital and creative infrastructure behind your brand: websites, ad campaigns, video, and broadcast media, produced in-house in El Centro.

Website Design & Development

We design and build fast, mobile-first websites for businesses, nonprofits, and campaigns across El Centro, Calexico, Brawley, and the greater Imperial Valley. Every site is built for lead capture, not just looks — clean navigation, clear calls to action, and SEO-ready structure from day one, whether you need a simple brochure site or a full custom platform.

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Digital Marketing & Targeted Advertising

We plan and run digital ad campaigns — search, social, and programmatic display — built around real audience data instead of guesswork. Using proven targeting and market research techniques, we position your message in front of the right households and voters across Imperial Valley and Southern California and prove it with measurable results.

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Multi-Channel Digital Advertising (CTV, Video, Radio & Display)

We place your message on Connected TV (streaming), online video & native ads on premium publishers, digital radio (Spotify, iHeartRadio, ESPN Radio), and banner ads — all from one team, with zero third-party middlemen. Every campaign is targeted by zip code, region, or voter/customer file, and every dollar is tracked back to real-world visits through footfall attribution, not just clicks. 

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Creative
Services

Our in-house creative team produces the content that gets noticed: graphic design, social media assets, video, and copywriting that turns a strategy into something people actually stop and engage with. If you’re too busy running your organization to also run your content calendar, this is where we take over.

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Public Affairs & Political Strategy

Government relations,
advocacy, and campaign strategy

Frank Salazar’s core discipline — decades of experience building coalitions, shaping public policy, and running winning campaigns across California and the Imperial Valley.

Strategic Communication

Clear, impactful communication is the foundation of every relationship — big or small. We craft tailored messaging strategies that convey your organization’s goals and values to the audiences that matter most, from stakeholders to the general public.

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Advocacy Services

With decades of bilingual, community-building expertise, our team helps you build coalitions and shape public policy to advance your big-picture mission — in Sacramento, San Diego, or Imperial Valley city halls.

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Intergovernmental Affairs

We bridge the gap between different levels of government — federal, state, and local — expediting projects through smooth communication and seamless collaboration between agencies.

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Latino Outreach & Community Engagement

We create meaningful connections that build trust in the Latino community across Imperial Valley and beyond, nurturing long-term relationships rooted in cultural understanding, not just translated copy.

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Public Relations & Media Relations

We leverage decades of press relationships to protect and build your public image — placing your story with the right outlets, managing press during a crisis, and keeping your organization in front of the right audience at the
right time across Imperial Valley and Southern California.

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Campaign Training & Message Management

We equip your team with the skills and strategy to win — mobilizing campaigns from kickoff to election day using decades of political and public relations expertise.

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Event Management

We plan and manage impactful community events across Imperial Valley and Southern LA that highlight your cause, engage supporters, and generate press coverage.

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Voter Match

We engage directly with your ideal voters for specific objectives, refining your target audience by geolocation, precinct, or context — so every message reaches someone open to hearing it.

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1st Party Data

Reconnect with your own audience. We help you activate your existing databases across digital channels, effortlessly extending the reach of your message using data you already own.

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Frequently Asked Questions

Common questions
about working with VENCER

What services does VENCER offer besides public affairs?

VENCER is a full-service agency: website design & development, digital marketing and audience targeting, creative content production, and multi-channel advertising across CTV/streaming, digital radio, online video, and banner display — alongside our public affairs and government relations work. Businesses don’t need a political connection to work with us.

What areas does VENCER serve?

We’re based in El Centro, CA, and serve the full Imperial Valley — including Calexico, Brawley, and Imperial — as well as Southern California and San Diego County, with campaign and government relations experience extending statewide and federally.

Do you produce content in Spanish?

Yes. Bilingual production is built into our process, not an add-on — from CTV and radio spots to Latino outreach and community engagement campaigns, all core services are available in English and Spanish.

What is CTV / streaming TV advertising, and how is it different from traditional TV ads?

CTV (Connected TV) places your ad on streaming platforms — smart TVs, streaming sticks, and ad-supported tiers of premium services — instead of broadcast cable. It lets us target specific zip codes, cities, or audience segments the way digital ads do, at a fraction of traditional broadcast cost, and we can track results down to real-world visits through footfall attribution.

Do you only work with government and political clients?

No — while government relations and campaign strategy are Frank Salazar’s core discipline, most of our day-to-day work is with private businesses: healthcare and medical practices, restaurants and hospitality, retailers, professional services, and schools across Imperial Valley.

How much does a website or advertising campaign cost?

Every engagement is custom-quoted based on scope, channels, and market — we don’t sell one-size-fits-all packages. Advertising plans run month-to-month with no long-term contract, scaling from a single-channel pilot to a full multi-channel program.

How do I know if my advertising is working?

Every VENCER campaign includes monthly reporting with no black boxes: impressions and spend by channel, engagement analysis, and — for applicable campaigns — footfall attribution showing how many people who saw your ad actually visited your location.

What our clients have to say

I’ve had the pleasure of working with Frank for the last four years on different client projects and he’s the consummate professional – expert advice and knowledge, works hard, and always makes sure the clients needs are met. Our two firms jointly work on multiple projects currently and we are always looking for additional ways to partner with Frank.

Jonathan Clay

JGC Government Affairs

Browse our past projects
Let’s talk

Let's Build Your Imperial Valley Digital Marketing Campaign

Every campaign starts the same way — with a conversation, not a contract. In your free strategy session, we’ll look at your goals, your budget, and your audience, and tell you honestly whether search, social, or display advertising makes the most sense for you — no pressure, no generic pitch.

Fill out the form below, and a member of our team will reach out within one business day.

No spam. No obligation — just a straight answer on whether digital marketing is right for you.

Ever wondered what’s possible with a dedicated public affairs team in your corner.

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Public Affairs

Public affairs, government relations, and media strategy for the Imperial Valley and Southern California.

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CONTACT US

VENCER Public Affairs & Strategy
1402 W Pico Avenue, #126
El Centro, CA 92243

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