Public Affairs & Strategy Agency

The Public Affairs Firm Built for Southern California

VENCER brings statewide public affairs and government relations experience to a region no other firm calls home — led by Frank G. Salazar, Director & Principal Strategist with 30+ years in the field.

VENCER is the bridge between
where you are and where you want to be.

Who we Are

A career built to move things forward.

From federal appointments to grassroots campaigns, VENCER’s path was built on one skill: getting complex projects unstuck. Today, that experience works for Imperial Valley.

VENCER is a team of public affairs and communication specialists located in Southern California. Led by industry veteran Frank G. Salazar, our firm delivers multi-pronged solutions backed by years of public and private sector expertise. So, it comes as no surprise that we’ve developed a solid reputation for helping some of the biggest names in the game to get things done.

30+ Years

In public affairs, advocacy & government strategy.

Bilingual

English & Spanish — built for the border region

Local

Based in El Centro, connected across California

Meet Frank Salazar

Frank G. Salazar

Founder. Public Affairs Specialist. Professional Fixer. Moped Enthusiast and South American Adventurer.

I’ve had quite a journey in public relations, government affairs, digital media, and consulting, both nationally and internationally. It’s taken me from my early days in the White House to various political campaigns and project-driven efforts, but most importantly, my career has been defined by a passion for connecting people, shaping ideas, and driving impactful results.

From working with high-profile political figures to managing grassroots campaigns, I’ve honed my skills in crafting compelling narratives and building strong relationships. Through all this experience, I’ve come to realize that the winning solutions my clients seek are usually a lot simpler than they seem. So, at VENCER, I focus on troubleshooting the little stuff so that the big-picture goals become less big.

My work has taken me across the globe, but my focus has always been on making a positive difference, whether overseas or right here at home. That’s why I dedicate a huge chunk of my time and heart to advocating for and uplifting the Latino community and working with bilingual clients. When I’m not working with my team to develop a winning campaign or having a digital media strategy date with a client, I’m probably watching a baseball game, spending time with my family, cruising around on my moped, or planning my next trip to Disneyland or South America.

How We Get The Job Done

Career Highlights

Let’s conquer those roadblocks together. Tell us about your project and we’ll map the road ahead.

Federal & National

Experience at the highest level of government.

Presidential Appointee at the U.S. Department of Agriculture during President Clinton's Administration (1998).
Advisor for Vice President Gore's Presidential bid (2000).
Partnered with strategist James Carville on communications in Argentina.
Managed political communication in Bolivia for President Gonzalo Sanchez de Losada.
Member of the Electoral College for President Barack Obama (2008).

California Campaigns

Leadership behind winning statewide races.

Successfully led campaigns for Congressman Bob Filner in California (2002–2008).
Recognized as a "Rising Star" by Campaigns & Elections Magazine (2006).
Advised in the elections of California State Senator Juan Vargas and Assembly Member Ben Hueso.
Co-chair of the California Latino PAC and board member of AURA Financial.

Community & Local Roots

Ties no outside firm can replicate

Active in community and public affairs with organizations like the Service Employees International Union, Pattern Energy, San Diego-Imperial Counties Labor Council, San Diego State University, and Imperial Valley Family Medical Group.
Past 2x President of Brawley Rotary Club.
Past Board Member/Governor Appointee — California Department of Food and Agriculture.

Results People Talk About

What Our
Clients Have to Say

Frank Salazar is a premier communications and campaign strategist who has a solid grasp on what moves audiences. He is a great partner because he’s easy to work with and he “gets it.” He can take complex issues and problems and quickly find effective solutions to reach your goals.