VENCER is the bridge between where you are and where you want to be.
VENCER is the bridge between where you are and where you want to be.
Public affairs & strategy for visionaries.
We identify gaps, remove roadblocks, and create winning solutions.
VENCER is a team of public affairs and communication specialists located in Southern California. Led by industry veteran Frank G. Salazar, our firm delivers multi-pronged solutions backed by years of public and private sector expertise. So, it comes as no surprise that we’ve developed a solid reputation for helping some of the biggest names in the game to get things done.
Frank G. Salazar
Founder. Public Affairs Specialist. Professional Fixer. Moped Enthusiast and South American Adventurer
I've had quite a journey in public relations, government affairs, digital media, and consulting, both nationally and internationally. It’s taken me from my early days in the White House to various political campaigns and project-driven efforts, but most importantly, my career has been defined by a passion for connecting people, shaping ideas, and driving impactful results.
From working with high-profile political figures to managing grassroots campaigns, I’ve honed my skills in crafting compelling narratives and building strong relationships. Through all this experience, I’ve come to realize that the winning solutions my clients seek are usually a lot simpler than they seem. So, at VENCER, I focus on troubleshooting the little stuff so that the big-picture goals become less big.
My work has taken me across the globe, but my focus has always been on making a positive difference, whether overseas or right here at home. That’s why I dedicate a huge chunk of my time and heart to advocating for and uplifting the Latino community and working with bilingual clients. When I’m not working with my team to develop a winning campaign or having a digital media strategy date with a client, I’m probably watching a baseball game, spending time with my family, cruising around on my moped, or planning my next trip to Disneyland or South America.
Career Highlights
- Presidential Appointee at the U.S. Department of Agriculture during President Clinton’s Administration (1998).
- Advisor for Vice President Gore’s Presidential bid (2000).
- Partnered with strategist James Carville on communications in Argentina.
- Managed political communication in Bolivia for President Gonzalo Sanchez de Losada.
- Successfully led campaigns for Congressman Bob Filner in California (2002-2008).
- Recognized as a “Rising Star” by Campaigns & Elections Magazine (2006).
- Member of the Electoral College for President Barack Obama (2008).
- Advised in the elections of California State Senator Juan Vargas and Assembly Member Ben Hueso.
- Active in community and public affairs with organizations like the Service Employees International Union, Pattern Energy, San Diego-Imperial Counties Labor Council, San Diego State University, and Imperial Valley Family Medical Group.
- Co-chair of the California Latino PAC and board member of AURA Financial.
- Past 2x President of Brawley Rotary Club.
- Past Board Member/Governor Appointee-California Department of Food and Agriculture.
What our clients have to say
Frank Salazar is a premier communications and campaign strategist who has a solid grasp on what moves audiences. He is a great partner because he’s easy to work with and he “gets it.” He can take complex issues and problems and quickly find effective solutions to reach your goals.
Roger Salazar
President, ALZA Strategies
Working with Frank is worry-free; and his priority is delivering results to his clients. I know I am well taken care of in working with him.